TOURISMOS: An International Multidisciplinary Refereed Journal of Tourism

ISSN: 1790-8418 (print)
ISSN: 1792-6521 (online)





Volume 6, Number 3, 2011

To download Volume 6, Number 3 in PDF form please click here (the file is approximately 4,7 MB and it opens in a new window).

To download individual papers published in Volume 6, Number 3 in PDF form please click here (access is provided through DOAJ in a new window).


Consumer Behavior in Tourism & Advances in Tourism Research


Serena Volo, Linda Osti and Oswin Maurer ( Free University of Bozen-Bolzano)




by Laura Parte Esteban, Maria Jesus Such Devesa & Pilar Alberca Oliver

In this paper, two earnings targets -avoiding losses and earnings decreases- are analyzed in Spanish hotel industry. The methodology used as a proxy to earnings targets is frequency histograms. Particularly, the existence of a “kink” in the distribution of reported earnings around zero is examined. The access to financial resources to start or to consolidate expansion policies is an important issue to the companies belonging to our sample. This specific scenario allows us to study how to reach earnings benchmarks under debt covenant hypothesis. Likewise, Spanish tourism sector is characterised by small firms and most of them are governed by families. We explore the relationship between earnings benchmarks and this particular ownership structure. Finally, we examine the presence of auditors (and Big4 auditors) as an earnings quality tool .



by Tiziana Cuccia & Ilde Rizzo

It is a common opinion that culture and tourism are strictly complementary activities because of the positive externalities that culture generates on tourism. In this paper, we aim at evaluating this common opinion. Firstly, we explore the concept of cultural tourism and the different definitions provided in the literature; secondly, we show the role that cultural tourism can play in Italy and particularly in Sicily, reporting the main results of some empirical studies, and finally we analyse the related policy implications. From this point of view, it is worth exploring how different institutional arrangements are able to deal with the vertical and horizontal fragmentation of competencies and to offer solutions for the governance of the interaction of the different actors (public, private, no profit) in order to enhance the above mentioned positive externalities.


Elements of Corporate Governance in Tourism Organizations

by Harald Pechlaner, Frieda Raich & Lisa Kofink

Tourism organizations used to be central players when it came to destination management. However, demands from the market — but also from local stakeholders — have changed significantly, both in form and content. One approach to further develop and professionalize tourism organizations is to apply the concept of corporate governance. It offers organizations a set of instruments to govern, control and monitor themselves, and enables the implementation of previously defined structures and standards. This article analyzes whether selected elements of corporate governance are applied in tourism organizations in the Alps, and what characteristics these elements offer. Our results show that tourism organizations are aware of the selected corporate governance elements, and even of their potential, but the degree and extent of their application so far has been rather poor .



by Regina G. Schluter

Rural tourism is gaining new fans all the time, especially in those countries that have not been blessed with the natural resources necessary for a beach holiday industry, or that don't have a sufficiently significant cultural heritage to generate large waves of tourists. However the peacefulness of the countryside, the communing with nature and the chance to indulge in some traditional rural activities are not enough for a lot of people. As a result, people are increasingly turning to gastronomy as an important complement of this type of tourism and as a means of promoting rural development by offering traditional cuisine to tourists. This paper sets out a brief description of this phenomenon based on a study conducted in Tomas Jofre, in Argentina , of the risks which a tourist strategy, apparently risk-free and without any negative consequences, can create for a tourist destination .



by Ana Isabel Rodrigues, Antonia Correia & Metin Kozak


Destination image has a significant theoretical and practical contribution in tourism. Since the last four decades conceptual and empirical studies concerning this topic have been conducted. However, there is still a lack of theoretical framework due to the complex and multiple construct of destination image. This paper presents work in progress towards the development of a destination image model and intends to be a reflective thinking concerning image and destination image research. A review is provided and a way towards a theoretical framework based on an alternative approach is presented. Following the assumption that destination image construct is ambiguous a broader understanding grounded on a multidisciplinary approach is required. Recommendations are made for using this holistic conception on destination image research, aiming to a future development of an integrative model to be applied on the Alqueva Lake, the largest man-made lake of Europe, located in the south of Portugal.


The yachting charter tourism SWOT: a basic analysis to design marketing strategies

by Margarita Payeras, Marta Jacob, M. Antonia Garcia, Margalida Alemany, Antoni Alcover & Lorena Martinez-Ribes


The Balearics’ economy is heavily dependent on tourism, generating revenue and employment; nevertheless, nowadays the archipelago is considered a traditional destination that could be currently reaching its mature stage. In this context, the new marketing guidelines for tourism adopted by the Balearic Government in recent years are based on promoting the development of different tourism products. The aim of this new strategy is to promote high value added products, such as the yachting charter tourism, to explore new market segments and to improve the image of the destination according to the consumer behaviour.This paper identifies the strengths, weaknesses, opportunities and threats (SWOT) of the yacht charter sector, using empirical evidence on the demand and supply side. The results will be very useful for this sector to design and launch successfully new marketing and promotion strategies and policies in order to maintain tourism activity, increase tourist average expenditure, lengthen the tourist season and change the image of the islands.



Except where otherwise noted, content on this site is licensed under aCreative Commons Attribution-Noncommercial-NoDerivatives 3.0 License

© University of the Aegean, Greece