TOURISMOS: An International Multidisciplinary Refereed Journal of Tourism |
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Volume 5, Number 2, Autumn 2010 To download Volume 5, Number 2 in PDF form please click here (the file is approximately 2,1 MB and it opens in a new window). To download individual papers published in Volume 5, Number 2 in PDF form please click here (access is provided through DOAJ in a new window). ABSTRACTS RESEARCH PAPERS: THE tourist sector: the italian experience by Alfonso Marino This work takes into account
a theoretical discussion about the relationship between the private and
public sectors with specific reference to Italy. It argues that three
contexts are important, namely the ‘task’, ‘normative’ and
‘organisational’ environments. The second part of the paper reports some
findings from research in progress. This describes the attitudes of
Italian staff working in the public sector of tourism to the issue of the
relationship between the public and private sector. South Italian managers
rank motivational factors highly, while north Italian managers seem more
concerned about issues of co-ordination and the quality of service
provision.
THE RELATIONSHIP BETWEEN THE PERCEPTION OF RISK AND THE
DECISION MAKING PROCESS OF TRAVEL OF FRENCH TOURISTS: THE CASE OF
EGYPT by Tare Sayed Abdel Azim This exploratory study was
conducted in order to
investigate the impact of
socio-demographic variables “age, sex, familial situation, qualification,
profession, income per capita”, international tourism experience, and
tourism experience in Egypt on the decision making process of travel under
the effect of the risk factor “terrorist attacks of last April, IMPROVING THE QUALITY OF ECOTOURISM THROUGH
ADVANCING EDUCATION AND TRAINING OF GREEK ECO-TOUR GUIDES: THE ROLE OF
TRAINING IN ENVIRONMENTAL INTERPRETATION by Constantina Skanavis & Christos Giannoulis In Greece, environmental
interpretation is in its infancy as an academic field. In particular,
there are no nature guides or specific conservation objectives, and there
is no professional training for non formal environmental educators and/or
interpreters. The ultimate scope of this paper is to reveal the necessity
of integrating environmental interpretation in the training of Greek
Ecotour guides.The focus is based on developing abilities which could
enable Greek Ecotour guides to communicate and interpret the significance
of the environment, promote minimal impact practices, ensure the
sustainability of the natural and cultural environment, and motivate
visiting tourists to evaluate the quality of life in relation to larger
ecological or cultural concerns. The rationale underpinning this objective
is that by providing accurate and effective interpretation of ecotourism
sites as well as monitoring and modelling environmental responsible
behaviour, the outcome will be to promote positive impacts of tourism and
alleviate negative ones Local community will be encouraged to participate
in environmental management of ecotourism settings. Furthermore,
connecting ecotourism commitment to returning benefits, particularly
economic and employment ones to local communities, it stresses that
training local people to be interpretive guides, helps achieving not only
ecological sustainability but also economic sustainability. Once trained,
guides may encourage conservation action amongst both tourists and the
local community. FOUR WHEEL DRIVE TOURISM AND ECONOMIC
DEVELOPMENT OPPORTUNITIES FOR REMOTE
AREAS by Andrew Taylor & Dean Carson Desert areas account for around 70% of
Australia’s landmass but are home to less than 3% of the population. The
economies of many desert areas have been described as marginal or
peripheral. Tourism is an important economic activity for desert
destinations and one sector, four wheel drive tourism, has been gaining
increasing attention. This paper examines the spending patterns of four
wheel drive visitors to desert regions of the Northern Territory of
Australia and compares them to non-four wheel drive leisure visitors for a
five year period from 2000 to Causality between economic growth and
tourism expansion: empirical evidence from Trentino - Alto
Adige by Juan Gabriel Brida, Andrea Barquet & Wiston Adrian
Risso This paper investigates the causal relations between tourism growth, relative prices and economic expansion for the Trentino-Alto Adige/Sudtirol, a region of northeast Italy bordering on Switzerland and Austria. Johansen cointegration analysis shows the existence of one cointegrated vector among real GDP, tourism and relative prices where the corresponding elasticities are positive. Tourism and relative prices are weakly exogenous to real GDP. A variation of the Granger Causality test developed by Toda and Yamamoto is performed to reveal the uni-directional causality from tourism to real GDP. Impulse response analysis shows that a shock in tourism expenditure produces a fast positive effect on growth. RECREATION IN THE AREA OF RIVER ARDAS: THE
VIEWS OF ELEMENTARY SCHOOL PUPIL by Evangelos Manolas, Stylianos Tampakis,
Stergios Gkaintatzis & Soultana Mavridou-Mavroudi River Ardas in Greece is an area of outstanding natural beauty
and used as a recreation area. Each year the area is visited by people of
all ages. Children visit the place either with their school or with their
parents. It is important therefore to study their views about the river as
a recreation area. The children asked were pupils of the 5th and 6th grade
of the elementary schools of the region. These pupils completed a
questionnaire in their classrooms. Almost all of these children had
visited the area before. The majority of the children declare satisfied
from their visit in the area and assess the landscape positively. However,
most of the children have a less positive view about the provided
recreation services. The majority of them also think the river constitutes
a danger to their safety as well as the safety of the other children.
Through the use of hierarchical loglinear analysis it becomes obvious that
the pupils who declare from totally to very satisfied regarding their
visit in the recreation area of Ardas also find that the provided
recreation services range from very good to good. The same pupils also
believe that that the river constitutes from very small to fair danger to
their safety and visit the place more than five times a year. In addition,
the pupils who visit the area more than five times a year think that the
river constitutes from very small to fair danger to their safety. Most of
the pupils think that the diversity of plants ranges from big to very big
while the diversity of animals ranges from small to very small. There is a
need for improved infrastructure in the area, e.g. observatories, so that
pupils can discover the wild animals that live there. The love of the
children for animals becomes obvious from the fact that they do not wish
the prohibition of pets in the place. Most of the pupils like the idea of
camping in the area with their parents but the idea of doing so with their
fellow pupils is even more popular. The children think that their parents
would find it easier to grant permission to them to camp in the area if
they themselves accompanied their children and not if their children did
so together with their fellow pupils. Through the test of independence it
becomes obvious that the will of the children to camp in the area depends
on the will of their parents. UNDERSTANDING TOURISM DEVELOPMENT: A
REPRESENTATIONAL APPROACH by Elina Meliou & Leonidas Maroudas CASE STUDIES: THE EVOLVING SERVICE CULTURE OF CUBAN
TOURISM: A CASE
STUDY by Tony L. Henthorne, Babu P. George &
Alvin J. Williams The case
examines the impressive growth of tourism in Cuba. It analyzes tourism
development in a society striving to navigate its way economically amid
numerous social and political challenges. The Cuban experiment with
tourism is a short-term mega success. However, it is highly
uncertain whether long-term sustainability can be maintained without the
appropriate managerial changes at all levels. This paper highlights
challenges in the tourism employment sector – training, supervisory
issues, and performance evaluation, within a centrally-controlled
bureaucratic system. Of
specific interest is the disconnection between the natural hospitability
of the Cuban people and low levels of tourist satisfaction stemming from a
lack of professional hospitality. The paper concludes by focusing on the
high relevance of the Cuban cultural identity as a key motivator
undergirding the demand for tourism. However, with the rapid growth of
tourism, strains are occurring in the cultural realm, thus requiring
immediate policy intervention for sustained positive
results. THE NATURE OF CULTURAL CONTRIBUTION OF A
COMMUNITY-BASED HOMESTAY PROGRAMME
by Kalsom
Kayat
An exploratory study utilizing
qualitative approach was undertaken in 2005 to better understand the
cultural contribution of a community-based homestay to both the rural
communities and the visitors. The particular homestay, namely the Kampung
Pelegong Homestay Programme (KPHP), is located in Negeri Sembilan,
Malaysia. The study finds that while living culture is the core product
component, education, entertainment and enrichment are important
contributions of the cultural rural tourism product of KPHP to the
visitors. In addition, an important finding indicates that this particular
tourism product is unique as it stresses on establishing relationship
(‘Sillatul-rahim’ in Malay) between hosts and guests whereby these
relationships continue for years through letters, phone conversations, and
emails. The programme also increases social cohesion among the hosts and
contributes to their commitment to preserve and to provide knowledge on
local customs and daily routine to enhance tourist experience. Destination Marketing through a Utility
Business Model: The Case of Cyprus
by Haris
Machlouzarides
Traditional business models that used to govern the operations
of travel and tourism businesses defined in a rigid way their functional
areas and the relationships among them. The advent of Information and
Communication Technologies (ICT) has driven the transformation of these
business models into novel destination marketing models. The Cyprus
Tourism Organisation (CTO) recognising the need of establishing an
explicit model for managing the process of destination marketing has
developed an integrated marketing model to guide the management of the
destination’s marketing process. Moreover, the CTO, aiming at enhancing
the country’s tourism industry electronic marketing deployment levels, has
put in place a utility business model that aims at optimising the
industry’s potential to engage in integrated marketing activities. The key
for optimising the destination’s marketing processes is the successful
implementation of the model through the integration of traditional with
electronic marketing activities. Images of Egypt in United Kingdom Tour
Operators’ BROCHURES by Sabreen J. Abd El Jalil Tour
operators and travel agents play a double role as distribution channels
and image creators with tourist brochures playing an important role in the
image creation process. This paper assesses tourist images of Egypt in the
United Kingdom through content analysis of the brochures of United Kingdom
tour operators using 35 image attributes which are rated on a 5-point
Likert scale. Most of the
brochures in the United Kingdom market present Egypt and its physical
attractions - beaches, historical sites, luxury accommodation - extremely
positively although clearly they have a vested interest in doing
this. They are however silent
on certain aspects of the destination which have received negative
comments in the literature - the real lifestyles of local people and their
friendliness and hospitality, the local cuisine and safety and
security. RESEARCH NOTES:
HOW THE LANGUAGE WORKS: A BIOGRAPHY OF
HEGEMONY by Maximiliano Korstanje The following notes of research are aimed at disusing
succinctly how language works into a tourist organization founding
hegemony, conflict and a hierarchal order among involved groups.
Basically, it contains the own individual experiences in a rent
a car organization where English language is taken not only as a skilful
instrument for work but also in a real mechanism to maintain hegemony over
the rest of staff. Methodogically, we conducted an ethnographic from 2004
to Tourism Development and Residents’ Attitude: A Case Study of
Yazd, Iran by Hamidreza Rastegar The Yazd residents look at tourism development with a promising
future to bring more income to the area that can be shared. Investors
search to find new attractive business and middle and low classes in the
community look to find better job opportunities. This paper assesses the
attitude and perception of local residents toward this fast growing
industry and also their expectation of authority regarding tourism
development in Yazd city. A questionnaire was designed based on five point
Likert scale and total 320 usable questionnaires were collected from local
residents. Though the result shows positive attitude of local people
towards tourism development but they are not totally satisfied with
tourism management in the area.
BOOK REVIEWS:
CULTURES OF MASS TOURISM, reviewed by Deepak
Chhabra International Business Travel in the Global Economy, reviewed by Marianna
Sigala The cultural life of Automobile: roads of cinetic modernity, reviewed by Maximiliano Korstanje
CONFERENCE REPORTS:
Tourism Away from the Mainstream: The Travel and Tourism Research Association Canada Conference, |
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