TOURISMOS: An International Multidisciplinary Refereed Journal of Tourism


ISSN: 1790-8418 (print)
ISSN: 1792-6521 (online)

 

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Volume 4, Number 3, 2009

To download Volume 4, Number 3 in PDF form please click here (the file is approximately 1,9 MB and it opens in a new window).

To download individual papers published in Volume 4, Number 3 in PDF form please click here (access is provided through DOAJ in a new window).

SPECIAL ISSUE:

Contemporary Developments in Tourism Market

 

GUEST EDITOR:

Olga Iakovidou (Aristotelian University of Thessaloniki)

RESEARCH PAPERS:

        

GUEST RELATIONSHIP MANAGEMENT PRINCIPLES AS A REFERENCE POINT FOR BUILDING YOUR BRAND: THE CASE OF A HOSPITALITY GROUPS BRAND BUILDING PROCESS, by Olaf Hermans, Hugo Mutsaerts & Luc Olyslager

 

PUBLIC POLICY AND SUSTAINABLE TOURISM IN TURKEY, by Fatmagul Cetinel & Medet Yolal

BRANDED CONTENT: A NEW MODEL FOR DRIVING TOURISM VIA FILM AND BRANDING STRATEGIES, by David Horrigan

MEASURING DESTINATION IMAGE AND CONSUMER CHOICE CRITERIA: THE CASE OF MYKONOS ISLAND, by Irene Kamenidou, Spyridon Mamalis & Contantinos-Vasilios Priporas

SHIFTED IDENTITIES IN TOURISM: WHEN  MYKONOS TRAVELS TO THAILAND FOR HOLIDAYS, by Despina Nazou

CREATING UGC AREAS ON OFFICIAL DESTINATION WEBSITES:  IS THERE A RECIPE FOR SUCCESS? AN INSIGHT THROUGH NETNOGRAPHIC RESEARCH, by Linda Osti

FORECASTING THE GROWTH OF E - TOURISM SECTOR. THE CASE STUDY OF MEDITERRANEAN COUNTRIES, by Maria Mavri & Vasilis Angelis

MILITARY SERVICE, DESTINATION IMAGE AND REPEAT VISITATION ON A GREEK BORDER ISLAND, by Athanasios Dermetzopoulos, Christina Bonarou & Evangelos Christou

LOSING IT: KNOWLEDGE MANAGEMENT IN TOURISM DEVELOPMENT PROJECTS, by Alan Clarke, Agnes Raffay &Peter Wiltshier

USING MULTIPLE SENSES IN TOURISM MARKETING, by Annica Isacsson, Leena Alakoski & Asta Back

SPANISH TOURIST BEHAVIOUR.  A SPECIFIC OBJECTIVE BASED SEGMENTATION, by Pablo Rodriguez Gonzalez & Oscar Molina Molina

COST-BASED MANAGEMENT AND DECISION MAKING IN GREEK LUXURY HOTELS, by Stella Zounta & Michail G. Bekiaris

 

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