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ISSN: 1790-8418 Published by the University of the Aegean
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Volume 3, Number 1, Spring 2008, ISSN: 1790-8418
To download Volume 3, Number 1 in PDF form please click here (the file is approximately 1,9 MB and it opens in a new window).
ABSTRACTS
RESEARCH PAPERS:
MULTIPLE MUSEUM CONSTRUCT
MOTIVATORS: A MULTIVARIABLE ANALYSIS WITH REPERTORY GRID ANALYSIS (RGA)
APPROACH, by Christos Vassiliadis & Thomas A. Fotiadis
This paper aims to present and
highlight the importance of factors resulting from Repertory Grid Analysis (R.G.A.).
Strategic planning management issues concerning the management of museum
audience are studied. A short description of the R.G.A. and the
corresponding literature is cited, and an empirical application of the
aforementioned method in a sample of 128 university students, takes place.
The application of RGA produced 1345 interpretation models (constructs)
which were coded and analyzed with three multivariable statistical
techniques. The paper clearly demonstrates the importance of the analysis
of constructs in relation to the management (local authorities or private
institutions) suggestions that concern the museums of a specific area.
Also, it contributes to the evolution of a new research area for the
Destination Marketing Management with emphasis on Place design practices
and development. Cultural offers and special managerial suggestions about
particular groups of museums (strategic museum groups), are also
discussed.
EGYPT’S
IMAGE AS A TOURIST DESTINATION: A PERSPECTIVE OF FOREIGN
TOURISTS,
by
Ghada Abdalla
Mohamed
The influence of tourism image
on consumer behaviour was studied by many researches. Others have pointed
out the effect of tourism image on quality perceived by tourists and on
the satisfaction of them. This study was conducted with the purpose of
studying the relationship between the image of a destination and tourist's
behavioural intentions, and between that same image and the post-purchase
evaluation of the quality of the whole destination and the tour. This
study also examined the relationship between quality and satisfaction and
between quality and the tourist’s behaviour variables. In addition, the
relationship between promotion tools and image were also examined. The
empirical study was conducted in two cities: Hurrahed representing
recreational tourism and Cairo for cultural tourism. Path analysis was
used to study the causal relationships among variables. The findings
indicate that for recreation tourism image had effective role on
behavioural variables and satisfaction. Perceived quality of the
destination had a positive influence on satisfaction as well as
willingness to return. On the contrary, for cultural tourism image
affected the quality of both the destination and the tour, whereas, image
had no effect on willingness to return, satisfaction or
recommendation.
A LONG-RUN
EQUILIBRIUM DEMAND FUNCTION: TOURISM IN MEXICO, by Juan
Gabriel Brida, Wiston Adrian Risso & Edgar J. Sanchez
Carrera
Tourism demand in Mexico is
around 80 percent represented by USA visitors. The goal of this paper is
to explain the long-term effects of Tourism Demand in Mexico with respect
to US visitors. To reach our goal the methodology of this paper follows
the Johansen cointegration analysis and using annual time-series data, a
single equation is estimated. With the empirical analyze, we study the
tourism demand elasticities considering public investment, relative prices
of tourist products, and US income per capita. Further analysis shows only
one direction of a strongly positive Granger-causality going from number
of tourists to the relative prices. We show that US income positively
affects the Mexican tourism demand.
tourism
DEVELOPMENT POLICY, STRATEGIC ALLIANCES AND IMPACT OF CONSUMER PRICE INDEX
ON TOURIST ARRIVALS: THE CASE OF MALAYSIA, by Loganathan Nanthakumar, Yahaya Ibrahim
& Madzli
Harun
Many studies have shown the
importance of tourism industry in enhancing trade performance and economic
development. This study examines the hypothesis of ‘economic-driven’
tourism growth in Malaysia by using econometric modelling. To generate the
empirical analysis, this study used data from 1980-2007 to analyze the
economic-driven tourism growth by using vector
autoregressive (VAR) estimation. The long-run
relationship between specific variables is considered using the Johansen
and Juselius cointegration analysis. Finally, Granger-causality results
implies causal relationship of economic-driven tourism growth in Malaysia.
Therefore, this study suggests policies and strategies to overcome the
importance of economic-driven tourism in Malaysia in the
future.
THE POLITICS OF TOURISM: A PERSPECTIVE FROM THE MALDIVES, by Joan C. Henderson
The nature of the relationship
between politics and tourism, encompassing the politics of religion, is
examined in this paper with particular reference to the case of the
Maldives. Although marketed as a tropical island paradise, the country is
experiencing political uncertainty due to challenges to the long standing
government from a democratic movement and religious radicalism. These
trends and their impacts on tourism, which itself is a topic of political
debate, are explained and the tourism industry is seen to overlook
discordant political and religious realities in its promotion. However, it
is argued that a destination’s politics cannot be ignored and that there
must be awareness amongst all stakeholders and appropriate responses to
political events if tourism is to deal successfully with turbulent
times.
MEASURING SOCIAL CARRYING CAPACITY: AN EXPLORATORY STUDY, by, Jesus Manuel Lopez-Bonilla & Luis Miguel Lopez-Bonilla
The tourist carrying capacity commands a growing interest given that it is closely linked with sustainable tourist development. The justification of the utility of this concept is given by means of a simple and efficient methodological proposal, by analysing the social carrying capacity. To this end, an empirical application is carried out in the Western Andalusia. In some of the cases analysed, the satisfaction of the tourist is found to decline when the levels of the tourist use are higher with respect to those attributes of the tourist destination supply. This mechanism can constitute a useful alarm signal for tourism planners.
CASE STUDIES:
The
role of Innovation Activities in Tourism and Regional Growth in Europe,
by George M. Korres
Tourism plays a crucial role for
national economies throughout the world. In Europe, international tourism
receipts were almost three times higher in the late 1990s than they were
in the late 1980s. Tourism has great potential as regards contributing to
the achievements of several major EU objectives, such as economic growth,
employment, sustainable development and economic and social cohesion. The
importance of innovation was long underestimated in service and tourism
activities. Successful innovation, as for instance innovation that is also
profitable to the tourism firm in a competitive market, must increase the
value of the whole tourism product. The production and the dissemination
of new technologies has been the subject of much research. This paper
illustrates why technological innovation is considered as a major force in
tourism industry. It also attempts to analyze the impact of technological
innovation and the implications on regional growth of member
states.
ENVIRONMENTAL ETHICS AND BIODIVERSITY POLICY IN TOURISM: THE CARETTA-CARETTA CASE IN GREECE, by Katerina Psarikidou
The radical tourism development and its adverse environmental impacts have revived the discussion about Environmental Ethics and the emerging Biodiversity Policy. The aim of this research paper is to explore the relationship between environmental ethics, the current Biodiversity and Sustainable Tourism Development policy-making, and the tourism industry. More specifically, the conceptual analysis adopts an environmental ethics’ and environmental politics perspective. Based on the example of caretta caretta case in Greece, the EU Habitats Directive and the tourism development at the area, it is concluded that public consensus and discourse prove to be essential for a shift to a more attentive and less anthropocentic ethical approach by policy-makers and tourism actors’ in a multilevel governance society.
RESEARCH NOTES:
SOCIOLOGY OF TOURISM IN POLAND,
by Wojciech J. Cynarski & Kazimierz Obodynski
The authors outline the problems
which concern Polish sociologists of tourism. Next in the perspective of
sociology of tourism and the general theory of tourism they analyze the
Works of Polish theoreticians and researchers with special attention put
on the humanistic current of research on tourism and travel, a tourist and
a traveller. From the humanistic and cultural point of view results the
question of accepted paradigms, methodology, definitions and
terminology. They are those
which create the theoretical context for the description, the critical
analysis and interpretation. From this very perspective the cited concepts
and works are important for the sociology of tourism or – more generally –
for the humanistic theory of tourism as well as they are useful for
tourist practice. They introduce content significant for contemporarily
realized multidirectional cultural dialogues, for which the catalyst (as
well as the effect) is tourism.
ISLANDS AND DESTINATION IMAGE: THE CASE OF IOS, by, Dimitrios Stylidis, Matina Terzidou & Konstantinos Terzidis
This study was conducted to identify the image of Ios as a tourist destination as perceived by the visitors, in order to contribute to the formation of an effective marketing plan. The strengths and weaknesses of the image of Ios were measured and presented, accompanied with a number of recommendations. The findings revealed that Ios has a very strong destination image as a party island, with the majority of the visitors being international young students coming to enjoy the relaxing atmosphere and the party mood of the island. As a result, Ios needs to strengthen its image compared to other islands or destinations which offer the same product, by promoting its competitive advantages, such as; the nightlife, the relatively low prices, the relaxing atmosphere and the friendliness of the locals.
BOOK REVIEW:
The Tourism Area Life Cycle Vol. 1: Applications And Modifications (R. W. Butler, Ed.). Review by Konstantina Tsiakali
