TOURISMOS: An International Multidisciplinary Refereed Journal of Tourism
Volume 2, Number 1, Spring 2007
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What's in a name? A comparative analysis of surf and snow brand personalities, by Helene de Burgh-Woodman & Jan Brace-Govan
This paper performs a comparative analysis of niche brands. Within surfing and snowsport markets, key companies, with distinctive brand names, market specifically to their respective subcultures. Each brand embodies an individuated personality, markets according to unique criteria and evolves through a variety of methods including advertising, event sponsorship, film production and concept stores. This paper investigates the manner in which brand names are apprehended by participants, what difficulties may arise in managing brands and suggest how marketers may cultivate brand image more perceptively since the represented brand personality affects company status in or appeal to these highly discriminating subcultural groups.
Mission impossible? Motivating hospitality managers in cyprus, by Anastasios Zopiatis & Panikkos Constanti
The hospitality industry is renowned for its ‘pressure cooker' environment of long hours and high turnover, particularly among front line staff. However, there have been relatively few investigations into the life of supervisors and managers in the industry . Utilizing surveys, the study set out to identify the motivational factors that directly impact on this category of employees. Factors such as appreciation, interesting job, good working conditions, career opportunities and loyalty by the organization were ranked as the top five motivators. The findings challenge a long-standing perception of Cypriot hospitality stakeholders who suggest that money is the major motivator. It was also found that the motivators are the same irrespective of gender, and age. However, these are likely to change as one moves within the management hierarchy. The findings are primarily intended for companies within a Cyprus framework, and therefore the research is focused on the needs for these organizations. However, there are likely to be parallels for hospitality organizations outside Cyprus.
Sustainable tourism: The environmental impact of “undetected” tourism, by Tullio Romita
In the next twenty years tourism will grow strongly and two thousand million tourists will invade present and future tourist destinations. As a consequence, tourism creates unpredictable impacts on the environment. In this context an important role is played by “undetected tourism”. This term is referred to the unorganized tourism, which takes places directly between tourists and local communities, a process still little analysed by official studies and statistics. The undetected tourism in some western areas, e.g. in Southern Italy , is socially and economically more important than the organized one. It generates hidden economical flows. Moreover, this kind of tourism causes serious damages to the environment, with decay in the quality of life. The paper proposes some corrective measures for its promotion in Southern Italy.
Service quality of travel agents: The viewpoint of tourists in Egypt, by Ghada Abd-Alla MohamedGlobalization, liberalization, and the internationalization of services are difficult challenges facing travel agents in Egypt . Thus, service quality is very important to be in competition, it is a key factor in differentiating service products and building a competitive advantage in tourism. The purpose of this study was to assess customers' expectations and perceptions of service provided by travel agents, and to discover how the service factors were related to overall satisfaction. The results of factor analysis suggested five factors derived from 26 attributes affecting service quality, and the result of regression analysis of these five factors of the service quality indicated that overall customer satisfaction was highly affected by resource and corporate image. The study concluded that customers' expectations of service quality exceeded their perceptions, with the tangibility dimensions having the largest gap.
City competition and urban marketing: The case of tourism industry in Athens, by Evangelos Asprogerakas
This paper is concerned with the development of urban tourism in the area of Greater Athens . Porter's “competitive advantage” theory presents the elements which determine the success of an industry in an interactive environment where competition acts as the engine of growth. The paper presents the basic aspects of the development of tourism in Greece and in the area of Athens together with the main weaknesses of the sector. This will be followed by suggestions on the directions the sector can seek for further improvement, exploiting the advantages generated by the 2004 Olympic Games. As a guide, the theoretical frames and examples of the policy applied in Barcelona will be used.
An econometric model of tourism demand in France, by Laurent Botti, Nicolas Peypoch, Rado Randriamboarison & Bernardin SolonandrasanaThis case study gives an overview of the tourism demand in France by using an econometric model. The study covers the period between 1975 and 2003. Five developed countries have been selected, and the choice of the countries is based upon the fact that continuous data on all relevant variables are available only for those countries. The results show a positive relationship between tourist expenditures and generating country GDP, and a negative relation between tourist expenditures and relative prices.
The impact of communication in teaching: A two-way communication approach, by Dina Mostafa Weheba & Maher Abd El Kader
The Teaching Philosophy includes basic communication approaches; (a) Passion and Communication. (b) Fairness: to understand students as individuals and students. (c) Critical thinking: as lecturers should be challenged to try to deliver course materials in different ways and from different perspectives. (d) Humour and fun; Pleasing students by being approachable will make them more determined to excel in their assignments and lecturers will be inspired by their students. Communication in the teaching process help students attach concepts to their own lives, as students will apply what they learn in class to the world around them. The researcher happened to apply some approaches on random sample of Hotel-Department students, at the Faculty of Tourism and Hotels, University of Alexandria . The importance of this study lies in the new trend of developing the education process nowadays, which will require the participation of students for best results.
The impact of tourism on the sociocultural structure of Cyprus, by Elena Spanou
This paper is based on evaluating tourism development in Cyprus , a European nation, and its impacts on the socio-cultural structure of the island. The principal concern of this research is aid in sustaining the resource base on which the tourism development in Cyprus depends on. The paper concludes that in spite of all the negative and positive impacts of tourism on Cyprus it is not yet clear whether the benefits outweigh the costs. The reason for this uncertainty is that most of the research is done on an estimate as there is no empirical data available as yet to support either side of the equation.
Bill Bramwell (editor): Coastal Mass Tourism: Diversification and Sustainable Development in Southern Europe, Channel View Publications, Clevedon, United Kingdom, 2004. Review by Kalotina Chalkiti
In Search of Excellence for tomorrow's Tourism, Travel and Hospitality (24 th EuroCHRIE Congress), Thessaloniki, Greece, 25-28 October 2006. Report by Eduardo Parra Lopez
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