TOURISMOS: An International Multidisciplinary Refereed Journal of Tourism


 

ISSN: 1790-8418 (print)
ISSN: 1792-6521 (online)

 

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Volume 12, Number 1, 2017

Creative Commons: BY-NC-ND

To download Volume 12, Number 1 in PDF form please click here (the file is approximately 9.9 MB and it opens in a new window).

 

Research Papers:

 

BOTTOM-UP APPROACH TO CLASSIFICATION OF TOURIST ATTRACTIONS: A CASE STUDY OF CROATIA

Zoran Klarić

This article discusses methodologies of identification and classification of tourist attractions based on the evaluation of attractions implemented in Croatia for the purpose of the Master Plan and Strategy of Tourism Development of the Republic of Croatia. After reviewing the existing methodologies in identification and classification of tourist attractions in the world and in Croatia, the article explains the approach used in the Master Plan, which has resulted in the list of approximately 280 spatially-determined attractions of international and national importance in Croatia. The list of attractions is used as a tool for the bottom-up approach of classification of tourist attractions in Croatia based on their type and importance. A proposal is made for the general classification of tourist attractions on the basis of the classification of attractions in Croatia as an example of a country with numerous and diverse attractions in a relatively small territory.

 

A MANAGEMENT GUIDE FOR UNIVERSITY MUSEUMS FOCUSED IN THE CULTURAL TOURISM. THE CASE OF THE “MUSEO DE ARTE DE LA UNIVERSIDAD NACIONAL”            

Nancy Rocío Rueda Esteban    

Museums are essential institutions for the development of the society, and they have been shaping culture for years. Their functions have remained stable throughout their evolution, but today’s world is more demanding making them serve as touristic attractions too. University museums have an even greater commitment, not only to society, but also to academic community. This is why such institutions must find a way to be more efficient in their activities and more innovative in their exhibitions, and using strategic planning they can become self-sufficient over time. In order to offer an option, a guide for integral management is proposed as a tool with 7 steps, including planning, cultural tourism and marketing elements.

 

COMMUNICATION SKILLS IN THE TOURISM SECTOR – THE ROLE OF TOUR GUIDES IN PRESENTING ATTRACTIONS  

Jasna Potočnik Topler, Violeta Zubanov, Mitja Gorenak
& Mladen Knežević 

This article examines the experiencing of tourist attractions presented by Tour Guides through word descriptions accompanied by the active participation of the observers, and without Tour Guides. The research is focused on experiencing beauty. Participants were exposed to an experiment comprised of three parts. In the first part, the participants were asked to observe an object from various sides, in the second part they were exposed to the Guide's description using words, and in the third part of the experiment, the participants were exposed to the Guide's description using words and, simultaneously, being asked to produce movements. The experiment showed the participants evaluated the object as more beautiful when it was presented by a Tour Guide.

REVITALIZING BAN KASET PUTTANA VILLAGE THROUGH COMMUNITY-BASED TOURISM

Sairoong Dinkoksung & Mehran Nejati

There has been a boom in health tourism. A growing number of tourists travel to other countries for preventive and rehabilitative care and seek detoxifying, de-stressing and healthy activities. Based on a community-based tourism project, this study aimed to explore the possibilities of developing health tourism in Ban Kaset Puttana, a village located in the suburban area of Ubon Ratchathani in Thailand. The one-year project based on participatory action research covered the entire process of forming thematic alternative health tourist products by employing the concept of natural-based health care. The project was then followed by 10 semi-structured interviews with local villagers to investigate their perceptions about community-based tourism development. This research project resulted in the development of community- created sustainable rural tourism. After the research project, villagers indicated that while health tourism development has both positive and negative impacts on their village, the positive impacts far outweighs the negative ones.

 

CRAFTOURISM: DEVELOPMENT & VALIDATION OF A SCALE TO ASSESS VISITORS’ BEHAVIOURAL PATTERN BASED ON IDENTIFIED TRAVEL MOTIVES

Dr. Arup Kumar Baksi

Although perennial and transgenerational practice of local and traditional crafts have been recognized as factor a priori to segmental differentiation of destinations, inadequate research effort has been observed to understand and analyze the cognitive involvement of visitors to enact as craftsmen and to develop a scale to measure the motivation which brings out this role reversal. Destination marketing organizations are quick to enlist this role-reversal of visitors, nomenclated as Craftourism by the researcher, as tourism-product offer based on acculturation. This study focuses on development and validation of a robust scale to measure visitor motivation to enact in this role-reversal. The scale development procedure yielded a five factor measurement instrument with acceptable levels of reliability and validity. The five dimensional spread of motivation related to Craftourism were identified as experiential learning, creative thrill, sensory gratification, socialization and self esteem. The scale was tested for predictive capability of behavioural intentions of visitors with respect to two specific intentions namely repeat visit and positive referrals and was found to be significantly effective. The implications of the scale developed were discussed in both theoretical and managerial perspectives.

 

OLIVE TOURISM IN RURAL AREAS. A CASE STUDY IN SPAIN

Tomás López-Guzmán, Salvador Moral Cuadra, Pablo Cañero Morales & Francisco Orgaz-Agüera   

The significant role played in recent years in different gastronomy and beverages tourism destinations has also meant a potential commitment to the development of other similar types of tourism, such as olive tourism, being creating this typology especially in Mediterranean countries where are the major producing areas of the world. The aim of this paper is to contribute to progress in the analysis of tourism demand in the field of olive tourism by presenting the results of a fieldwork in Spain. The methodology used in this research involved conducting surveys to passengers at the time of his visit to mills, olive oil interpretation centres and thematic museums related to olive oil. The results of this research indicate that tourists especially value their rural activity, the satisfaction with their visit to this destination and the relationship, in addition to agriculture activities, culture due to the important heritage elements.


SHARING ECONOMY IN THE HOSPITALITY INDUSTRY: ANALYSIS, SUGGESTED STRATEGIES

AND AVENUES FOR FUTURE RESEARCH

 Marios Sotiriadis & Cina Van Zyl

Nowadays, technology is enabling alternatives that aim to disrupt the tourism industry. If these alternatives become longstanding options for tourists, hospitality businesses and other tourism providers will have to adopt new strategies to maintain their market share. One of these disrupting forces is the sharing economy that revolutionizes three facets of tourism: accommodation, transportation, and in-destination activities. In no industry has the sharing economy caused greater controversy than in the hospitality industry. This paper aims at examining the main issues of this economic and social phenomenon with regard to hospitality industry. Specific objectives are: (i) to provide a useful summary of the business models of sharing economy; (ii) to analyze its impact on the hospitality industry; (iii) to examine the related issues and challenges; (iv) to briefly present some suitable strategies to surmount these challenges; and (v) to suggest an agenda and for future research.

 

AN URBAN POLITICAL ECOLOGY APPROACH TO LOCAL DEVELOPMENT IN FAST-GROWING, TOURISM-SPECIALIZED COASTAL CITIES 

      Elena Ridolfi, David Sauri Pujol, Achille Ippolito, Efthimia Saradakou & Luca Salvati 


Cities everywhere, and especially those located in coastal areas, grow and change rapidly, reconfiguring in many cases through successful urban development strategies. Tourism specialization is considered a driver of urban transformation and environmental change. A key challenge facing cities for years to come will be understanding the critical role that tourism plays in urban policies and planning process. Our study focuses on Urban Political Ecology (UPE) as an emerging framework for analysis of socio-environmental change in metropolitan areas. Specifically, it allows to examine political, social, and ecological processes together with interests, power and relations shaping patterns and processes of urban change. After providing a brief review of UPE and how it expands toward tourism issues, the article examines Benidorm (Spain), Venice (Italy) and Mykonos (Greece) as representative examples of fast-growing, tourism-specialized Mediterranean urban areas. The case studies illustrate how tourism specialization has been for a long time a driver of change closely linked to urban processes. We conclude that UPE allows a comprehensive analysis of tourism's role, problems and potentials in the context of complex socioeconomic dynamics, contributing to identify effective policies governing future urbanization processes in coastal cities.

 


CONTENT ANALYSIS OF GREEK MEDICAL TOURISM WEBSITES FOR A SUCCESSFUL IMPLEMENTATION OF AN E-MARKETING STRATEGY  

      Vicky Katsoni, Aspa Goula, Olympia Karagianni, Aikaterini Prezani, Panagiotis Papandoniou & Maria Hatzidimitriou 


The growing international demand for top medical services in combination with consumers' constant research for competitive prices in such services, has led to the growth of medical and health tourism in Greece, mainly because of the country's  Mediterranean climate and  its qualified  health experts. In accordance with the above, the use of the Internet enables the Greek medical community to expand its marketing and advertising outside its borders. In this paper, the authors try to form a data base of the medical tourism providers in Greece and then they proceed in a website evaluation of the medical tourism providers in order to investigate and appraise their internet appearance.  The results of the website evaluation can in turn lead to useful practical results with the aim of providing a successful e-marketing strategy implementation of the medical tourism providers.

 




 

 

 

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