Volume 11, Number 1, 2016
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Research Papers:
SUSTAINABILITY IN TOURISM: AN ORIGINALITY AND
HOSPITALITY BUSINESS IN ITALY
Marco Valeri
& Leslie Fadlon
The
aim of the paper is to verify if the organizational model of the
albergo diffuso satisfies the requirements of sustainability when
offered to tourists who are increasingly interested in the history and
culture of a territory. The qualitative research method adopted uses a
case study approach based on two case studies of alberghi diffusi (Yin,
2009). These are analysed by focusing on the business and
organizational model of the albergo diffuso. The albergo diffuso is a
more valid and sustainable hospitality business alternative to
traditional Italian hotels. It is not just a different kind of hotel
with historical, cultural and artistic associations but a project to
promote the history and culture of an area which can have a major
impact on competitiveness, economic growth, and local social and
environmental development. In future research, the study will focus on
a wider sample analysis, with a qualitative examination in different
geographical areas.
UNDERSTANDING THE MOTIVATIONAL FACTORS OF DINING OUT: A
STUDY AT FATIH KADINLAR BAZAAR IN ISTANBUL
Orhan Akova, İbrahim Cifci, Ozan Atsız, & Burcu Gezeroglu
The
purpose of this study is to determine the dining out motivations in the
scope of Maslow’s Hierarchy of Needs Theory and Herzberg’s Two Factor
Theory. In addition, it has been aimed to identify whether there is a
link between the motivation factors to dining out and demographic
factors, the distance to the residential location. A survey has been
conducted with people dining out at restaurants at Fatih
Kadınlar
Bazaar in Istanbul. In total, 304 valid responds have been collected.
As a result, in the scope of Maslow’s Hierarchy of Needs Theory and
Herzberg’s Two Factor Theory, the motivation factors for the people who
dine out at local restaurants in Fatih Kadınlar Bazaar for
both
theories are socializing, status and self-actualization. It has been
found that basic motivations explaining dining out phenomenon for both
theories are more likely to satisfy psychological needs rather than
physical needs.
TOURISM AND SPATIAL PLANNING OF
PROTECTED AREAS: PROBLEMS AND PERSPECTIVES IN GREECE
Marilena
Papageorgiou
In
Greece, the State’s interest in preserving areas of biological
importance began in the 1930s, resulting in an extended network of
Protected Areas (with varying degrees of restriction), that so far
covers more than 25% of the country. However, despite the exceptional
natural and cultural heritage of these sites, management and planning
of Protected Areas is suffering from obsolescence and under-funding.
Management Plans are often outdated, whilst Management Agencies are
struggling to survive due to the current fiscal crisis. Given this
framework, nature-based tourism is inadequately organized, representing
so far only a small proportion of the Greek tourism industry.
The paper argues that organization of tourism within Protected Areas
can become extremely beneficial for Greece, serving a fourfold purpose:
a) enhancement of the natural and cultural heritage of the country, b)
self-financing of Protected Areas, c) dispersion of tourism activity to
all parts of the country (instead of only the islands and coasts), and
d) broadening the offered tourism product that is still characterized
by seasonality.
AN ANALYSIS OF THE CURRENT GREEK TRAVEL AGENCIES POLICY ON RECRUITMENT, DUTIES, ONGOING TRAINING AND EMPLOYEE ADVANCEMENT
Athina N.
Papageorgiou
Our
aim was to record a variety of aspects concerning personnel selection,
employment status and education of the staff of the Greek travel
agencies. We found that the current economic crisis affected
personnel selection and management and Greek travel agencies tend to
hire younger and more educated staff using correct and just hiring
criteria. Agencies offer limited further education and
specialization and do not sufficiently motivate their employees to
increase their productivity, probably as a result of recession. We also
found that when Greek travel agencies dismiss their staff they do it
after a fair judgment. As responders did not refer to business
developmental strategy and how it could affect personnel hiring,
education, duties and employee’s advancement, further studies are
needed to clarify these subjects.
AN EMPIRICAL STUDY ON THE
FACTORS AFFECTING WOM COMMUNICATION FOR
BRANDING A TOURIST DESTINATION
Subhajit Bhattacharya & Anindya Dutta
This
research was conducted to investigate the multi factor process to
create positive Word-of-Mouth communication in connection for improved
destination branding. Destination brand personality and tourism
services have a significant role in the domain of destination
marketing. Although the concept of brand personality has been brought
from the domain of tangible product marketing but it has an equally
important role in tourism marketing as well. In the present study the
author has proposed a structural framework that depicts the
interrelationship among brand personality and tourism services the
resultant overall satisfaction from destination brand experience; which
in turn leads generate WOM communication- the most effective tool for
tourism. The research was conducted with 406 Indian tourists sample
collected from different parts of India. A structural equation modeling
has been done to validate the proposed model. The outcome of this
research paper should enable destination marketers and tourism brand
managers to get a new direction in their thought, the outcome would
also be helping further researchers to think in this direction.
RHETORICAL ANALYSIS OF
TOURISM ADVERTISING SLOGANS: AN EMPIRICAL STUDY FROM BULGARIA
Hristo
Katrandjiev
The
presented paper is written on the basis of an empirical research
project focused on the use of rhetorical figures in tourism advertising
slogans. The study aims to analyze the tourism advertising in Bulgarian
media. The use of rhetorical figures within tourism and non-tourism
advertising is investigated and comparisons are made. On that base the
“rhetorical profile””of Bulgarian tourism advertising is outlined.
Another important direction of the research is the analysis of slogan
length – the author measured slogan length within 9 product categories
and found that tourism slogans are among the longest. The paper may
help future studies devoted on the relationship rhetorical figures’
usage – advertising effectiveness.
ECONOMIC GROWTH AND INTERNATIONAL
VISITORS TO MEXICO: A VAR MODEL
Antonio
Kido-Cruz, Andrew F Seidl, Jazmin Avalos-Arias
Mexico’s
momentum in economic growth recently has been lost, reporting 1.8% and
2.1% annual increases in total real gross domestic product (GDP) in
2013 and 2014, respectively. Policy reforms, particularly energy
policy, intended to stimulate greater growth will need time to take
hold. Increasingly, the tourism industry is viewed a potential growth
driver of Mexico’s economy. We estimate a vector autoregressive (VAR)
model to explore the relationship between Mexico’s GDP and the number
of international visitors over time. Our results reveal a Granger
causality relationship between GDP and the number of international
tourists over the period of the study, which suggests that the
promotion of tourism can generate significant support to the economic
dynamism of the country.
TOURISM EXPANSION, URBANIZATION AND
ECONOMIC GROWTH IN INDIA: AN EMPIRICAL ANALYSIS
The
present study empirically investigate the causal nexus between tourism
expansion, urbanization and economic growth in India using Granger
Causality test over the period from 1995 to 2014. The empirical results
revealed that tourism expansion and economic growth are independent of
each other in the short-run and does not validate either tourism-led
growth hypothesis or growth-led tourism hypothesis. Besides, the test
results showed that one-way Granger causality runs from economic growth
to urbanization and urbanization to tourism expansion in India. The
study suggests that the urbanization and tourism expansion cannot be
sustained if economic growth momentum is not enhanced in effective
manner. By implementing vigorous economic growth strategies in India,
the scope for urbanization and tourism will further widen.
GOLF TOURISM: A RESEARCH PROFILE AND
SECURITY PERCEPTIONS IN BELEK, ANTALYA, TURKEY
There were two main purposes of this study; first, it was to determine the current profile of sampled golf tourists visiting Belek, Antalya in high season and their perceptions of security. Questionnaires used to survey golf tourists in the sample were evaluated separately. SPSS 20.0 was used for the statistical evaluations. Chi-square testing and descriptive statistics were used to analyse the data. Despite some negative developments in Turkey (such as terrorist attacks), the majority of golf tourists still remain satisfied and motivated to recommend the destination to others. The results of the study would be of help for tourism professionals, academicians and decision makers especially in developing future marketing strategies for Belek. The sample consisted of a survey profile of 280 golf tourists and their responses regarding security perceptions for Belek, Antalya.
AN ECONOMETRIC ANALYSIS OF DEMAND FOR
TOURISM IN THE SELECTED COUNTRIES
Tourism sector plays an important role in economic development and therefore many countries try to develop various policies on this sector to maximize its impacts on the economy. Empirical researches on this topic provide highly valuable information for the policy makers both in public and private sectors. The aim of this study is, therefore, to empirically investigate the determinants of tourism demand for the most attractive top ten countries (France, United States, China, Spain, Italy, Turkey, Germany, United Kingdom, Russia, Malaysia) for tourists by employing the recently developed tools of panel econometrics for the period of 1995-2011. Empirical findings show that macroeconomic factors as such income, price level, supply capacity, exchange rate and political stability have statistically significant effects on the demand for tourism in the top ten countries in the world tourism sector.